Last year, Swatch and Omega debuted a co-branded Moonswatch that brought Speedmaster to the masses at a budget-friendly price point. What normally is a high-end, mechanical timepiece costing thousands turned into a battery-powered chronograph available at Swatch boutiques around the world. People lined up hours (and sometimes days) to get their hands on one. It was a true spectacle, and a case study in product hype and marketing at its finest. More info  https://wristbuddys.com/pages/moonswatch

Eventually, the frenzy died down and now the watch is available at Swatch boutiques worldwide. But, the Neptune version has been withdrawn due to a manufacturing defect and its market value has soared, with pre-owned sales platforms listing them at eye-watering prices compared to other, more recent MoonSwatch releases.

The Ultimate Guide to Moonswatch

The new non-limited Bioceramic MoonSwatch models – MISSION ON EARTH – LAVA, – POLAR LIGHTS, and – DESERT – celebrate our planet. They’re inspired by volcanic lava, the Aurora Borealis, and deserts; natural phenomena that can be seen from space. They also pay tribute to the first watch to land on the Moon with their asymmetrical cases and iconic ‘dot over ninety’ tachymeter scales.

They’re available now in three colorways, each featuring a complication that isn’t usually seen at this price point, the spinning disc that shows the current moonphase. This is a complication typically found on more expensive watches that is displayed as a rotating disk at the 6 o’clock position, visible in the dark. It’s a nice touch and adds to the fun of these colorful watches.

Written by warnertv