Getting in on the sustainable packaging trend is an excellent way to showcase your commitment to environmental conservation. GreenTech Packaging reflects positively on your brand image and can help attract more customers. It also benefits your bottom line, since more business often means higher profits.
The Green Revolution: Exploring the Importance of Sustainable Packaging
There are a variety of sustainability solutions available, from simple eco-friendly options that can be used again and again to more advanced designs. Examples of the former include using recycled materials and choosing renewable, biodegradable products such as seaweed, peanuts or bamboo.
More complex sustainable initiatives involve significant system-level changes that may require collaboration with upstream and downstream partners. For example, a dairy customer worked with its converter and raw material suppliers to redesign its packaging to use liquid carton board, which has a 50 percent lower environmental impact than polystyrene. Moreover, participating in cross-industry associations that focus on sustainability and responsible material sourcing can provide visibility into future developments that are likely to be required.
This can be done through the use of lighter materials, which are generally thinner and tougher than traditional packages, or by designing the package with another purpose in mind, such as this shopping bag from H&M that transforms into a clothes hanger. Reducing the overall weight of your packaging can also significantly reduce carbon emissions, especially if the package is shipped over long distances.
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